We know our success hinges on relationships. Consultants and clients playing to one another’s strengths and supporting each others weaknesses. As with all great relationships much of what we do is built on a mutual respect, understanding and most importantly trust.
In our line of work this trust is tested at key moments: the presentation of a logo, strategy, name etc. This is because revolutionary answers are never easy to buy off on. If it doesn’t make you scared or excited, it will never make anyone else feel anything. It is at these critical moments that a leap of faith is in order. Companies like Apple and Nike have always understood this risk taking measure; catapulting them to become the leaders of their categories.
Strategy tends to be the most innocuous of these endeavors since the effort is largely logical and sequential. It is often times Design or “Creative” that takes the brunt of the criticism. Its success can not be measured and most often the path is not so obvious.
Next time it comes down to that final option that appears to be all too easy, remember that good design consultants have a few aces up their sleeves.. Here are a few things that go with the territory:
Great leaders understand they need to take risks. Of course achieving this level of trust and bravery is much easier said than done. With so much at stake and so many intangibles, the trepidation is understandable. Remember these 8 risk reducers next time you’re considering creative and sleep easy.