Greenspan’s Grilled Cheese

Greenspan's Grilled Cheese

Brand Identity Design


When Celebrity Iron Chef Eric Greenspan set out to launch a revolutionary new grilled cheese restaurant he came to COED for help with the identity design. The goal was to create a family friendly, mass-marketable, flexible identity that would scale easily and continue to acquire equity as the chain grows.


Inspired by stringy melted cheese, the proprietary line quality carries itself through everything from the hand drawn typography, icons, and even the logotype itself. To create this line quality, real fondu drips were captured and digitized. Meanwhile the mark resembles an old fashioned electric burner which can be burned into or stenciled onto anything.


Art Direction:
Luc Doucedame
Jenny Ryf Doucedame

Interior Architecture:
Spacecraft Design Group


  • Brand Strategy
  • Brand Identity Design
  • Communication Design

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