The Up Company

The Up Company

Brand Identity Design & Buildout

Challenge

With legalization just around the corner, Up Co. saw a unique opportunity to capture market share in this rapidly growing industry. As the ever growing demand for medical marijuana creates a proliferation of startups, news stories and products, how does one carve out a portion of the market that is uniquely theirs? Up Co. wanted to create a distinctive voice to cut through the clutter.

Solution

COED positioned Up Co. as one of the first in it's class, luxury cannabis product lines. Our goal was to eliminate the stigma associated with cannabis use; taking it from the basement to the penthouse. We created everything from the naming convention, brand strategy, to packaging print and web communications. The result is a refreshing and tasteful take on an ancient medicine.

Credits

Art Direction:
Luc Doucedame

Brand Strategy:
Matt Clayman

Web Development:
Brad Stemke

Services

  • Naming & Brand Strategy
  • Brand Identity Design
  • Packaging Design
  • Web Development
  • Advertising

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